Email · Bulk campaign sending
Choose the band your customer list fits and write once or six times in the month — the figure stays the same.
Why by the list
Campaigns come in bursts around seasons and sales. Your monthly band stays flat because it follows the size of your list, not each letter.
The line is the monthly allowance — six letters per person. The bars are one shop's year; most months stay far below the ceiling.
How it works
Choose the band your customer list fits. It includes six letters per person each month, whether you use the allowance steadily or in bursts.
Count the people you are actually writing to and that is the whole of it. The bands go up in steps and you sit in the one your list fits — not in a bigger one because of what you might do later, and not in a smaller one that runs out at the wrong moment.
Six letters a month to every person on the list. That is deliberately more than a business writes: a shop sending twice a month is using a third of it, and a shop sending twice a year is using almost none. The allowance is a ceiling, not a target.
This is the only thing we sell that you can take for a single month, which matters for a business whose writing really does stop for a season. Buy it longer and it is on the same discount ladder as everything else — the choice is yours rather than ours.
Being straight about a subscription
A monthly subscription has one honest trade-off: a quiet month costs the same as a busy one. Here is exactly what that figure covers.
A quiet month costs what a busy one costs. If you write nothing in February you still pay February's figure. We would rather you read that here than work it out from an invoice, and if your writing really does stop for half the year, the month-at-a-time option is there precisely so you are not paying through the silence.
What the figure is actually for is having that band available for the month. The allowance is there whether you use all of it, some of it, or none of it — which is the honest reason this is a subscription rather than a meter.
Writing more costs nothing. Charged by the message, every letter is a small argument with yourself about whether it is worth sending. That is a bad way to run a shop's relationship with its customers, and it is a worse way to run ours with you.
The list is counted, not the sends. So the one thing that will move your bill is your list growing, which is the one change you will see coming.
Ours, end to end
The people on that list gave you a way to reach them, not a way for somebody else to reach them. Almost everywhere, writing to them in bulk means handing the whole list to a company whose business is lists — and once it has been handed over, it has been handed over. Our mail runs on machines we own, with no other company's mail platform or sending service anywhere in it, so what you write goes from you to your customers and stops.
Straight about this
The bands and allowances are settled. The rules for moving between bands and the figure used at renewal still need explicit answers.
Whether that moves you up straight away, at the next renewal, or stops at a ceiling until you say so, has not been decided. It is the first thing a growing list runs into, which is exactly why a comfortable guess here would be worse than an open one — a guess is what people remember, and we would have to take it back.
The same question from the other side, and it has the same answer: not settled. Both directions will be decided together, because a rule that moves you up quickly and down slowly is the kind of thing people are right to be annoyed about.
Whether a term renews at what you were originally quoted or at whatever the band costs by then is not decided. Nobody should learn the answer to that from a renewal notice, so it will be written down before it can happen to anybody.
There is no band and no price. That is not an oversight being quietly covered by the top band — a list that size sends differently and should be talked about rather than slotted into a table that stops before it.
None of these is waiting on software. They are decisions about how we want to sell, and if one of them is the difference between this working for you and not, say so — that is the kind of thing that settles them.
How often you write, who is on your list and how they came to be on it — that is the conversation, and it is a short one. It also tells us which of the open questions above actually bites for you, which is more useful to both of us than a general answer.
